Carmarthen Deli(Albert Rees)

Carmarthen Deli traces back to Margaret Morris, who sold butter and cured bacon from a market stall in the 1850s. Albert Rees took over in 1962 with his wife Brenda and grew the stall into six markets across South Wales; in the 1970s a customer's request for a longer-hung ham led to the recipe now sold as Carmarthen Ham, which carries protected PGI status. After Albert and Brenda retired in 1989, the business split between their sons, with Chris keeping the Carmarthen, Pembroke Dock and Cardigan branches. His son Matthew joined the firm in 2023, and in 2026 the family moved out of Carmarthen Market into a permanent shop and deli at Cambrian Way, curing ham, bacon and other Welsh meats on site much as Margaret Morris did generations earlier, though now from a proper shopfront rather than a stall.